If you've been paying attention to things online these past few years then you probably are aware of how big Periscope has become. This means that it's a great place to market to people because so many people use it on a regular basis. Here are a few ideas on how to get a Periscope marketing plan underway.
Marketing through the use of Periscope tabs is an easy and efficient way to get the word out. Why not create a "Promotions" tab and highlight items you have on sale, coupons you've made available or even contests you're running. It's a great way to allow your followers to easily keep up with what's going on.
Focus all of your Periscope posts towards your business or industry. Make them relevant and inform your customers and fans about things they would be interested in. Don't just make a post without having a purpose. Your customers already have enough information coming to them, so make your posts relevant so they stand out.
Do not let the excitement over your page die down. Commit yourself to updating at least a few times a week. If you do not, your followers are going to feel neglected and they probably will not follow you or your products as passionately. Once you set up a page, you have to be committed to its maintenance.
Think of a good reason why people should become a fan of you or your company. When you can answer this "why", you are prepared to deliver something to them that'll get your fans to stick around and become engaged with the brand. Make it the center of your promotion.
Be sure to update your Periscope page regularly. It doesn't matter how great your Periscope page is. If you're failing to update on a regular basis, you could be losing the attention of your customers. Make sure you post to the page often and answer any customer questions or feedback in a timely manner.
If you use Periscope Offers you will be able to promote whatever contest or freebie you're giving to people through your website. Just set the offer and choose to make a Promoted Post. This will encourage people to come to your page.
Likes won't pay your electricity bill, directory shares won't bring home the bacon and comments won't pay your employees' wages. None of these things directly help you turn a profit. You can easily advertise on Periscope without ever investing in a Periscope business page, so consider other options and how much money they can make you.
If you want to use Promoted Posts, do so only with your current fan base. When a non-fan sees "Promoted", they think it's a "Sponsored Ad" and tend not to click on it. Your current fans won't think that way as they already know who you are and what you do, and obviously like it.
Ask questions on your Periscope page. In order to learn more about your audience and what they like and don't like, ask questions to get them talking. Encourage them to answer, and you can even be part of the conversation, too. The more you can get your fans to talk, the better.
Use Periscope as a marketing tool for your company. Now that this article has been gone over by you, it should be clear that you can use Periscope to do big things. You should be headed for greatness since you are armed with the information here.